Imagine a product with the potential to change the world stuck on a retail shelf with its story untold. This was Protandim’s beginning, but not its end. While Protandim sat mixed with trendy vitamins and other nutritional supplements in the retail world, a group of visionary individuals were preparing the way for Protandim’s story to reach thousands of people.
Protandim appeared on ABC “Primetime” in 2005, propelling the product and the company into the national spotlight. U.S. retail sales of Protandim boomed momentarily, but the product was quickly lost again in the glut of nutraceutical products on the shelf. Although familiar with the product, retail sales assistants didn’t have the proper motivation or knowledge to share Protandim’s full story.
In a bold and daring move, LifeVantage® removed Protandim® from retail shelves and in 2009 implemented a network marketing business method better suited to distribute Protandim and share its story. It was a new beginning for LifeVantage.
Today, LifeVantage is a burgeoning science-based nutraceutical company dedicated to helping people achieve healthy living through a combination of scientifically validated products and an attractive business opportunity. We help people become better, creating and living a legacy, and living a life of purpose by helping others improve their physical and financial health.